Choosing a doula is a personal decision in a way that's closer to choosing a therapist than choosing most other services. Expecting parents want to get a sense of your approach and personality before they'll reach out, not just a list of services, and a generic "supporting your journey" template full of soft stock photography doesn't give anyone a real sense of who you are.
Describing your practice to Nova, for example "a birth doula practice offering labor support, postpartum visits, and childbirth education, with our approach, service area, and a contact form," produces a site structured around that description, with a live preview before you publish to a free getnova.pro subdomain, and building or looking at that preview doesn't require an account. Because the approach and services reflect your actual practice rather than generic doula boilerplate, the draft starts closer to something that sounds like an actual person, not a template.
One thing worth being clear about, both for accuracy and for the families you work with: a doula provides physical, emotional, and informational support, not medical care, and a site shouldn't blur that line, intentionally or not. Being explicit about that distinction is good practice regardless of what tool builds the site. Nova also isn't scheduling or client-file software, most doulas handle intake forms, contracts, and on-call communication through a separate process, and the site's job is the first impression and the way a family gets in touch, not the ongoing client relationship management behind an active client.
Yes, if you're certified through a specific organization or have relevant training, name it directly. It's a concrete detail that helps a family evaluate fit, more than a general claim of experience.
Yes, describe the full range of support you provide, and Nova will structure the site around that instead of assuming a single service type.
Yes, that distinction matters for accuracy and for setting the right expectations with families, regardless of which tool builds the site.
Describe your doula practice to Nova and see a site that reflects your actual approach before deciding on anything else.