An AI Website Builder for Therapists and Counselors Starting a Private Practice
A therapist's website is doing something more specific than most small business sites: it's often the first thing a prospective client reads before deciding whether to reach out at all, which means the tone and the specifics, your approach, who you tend to work with, what a first session looks like, matter more here than in most other fields. A generic "compassionate, client-centered care" template tends to say nothing at all to someone trying to decide if you're the right fit for their particular situation.
Describing your practice to Nova, for example "a website for a licensed therapist specializing in anxiety and life transitions for adults, using a cognitive behavioral approach, with a bio and a contact form," produces a site structured around that description. You'll see AI-generated previews of the proposed features and a style choice along the way, then a live preview before you publish, all without needing an account just to try it. Because the bio and approach sections reflect your actual specialty and orientation rather than generic therapy-practice boilerplate, the draft starts closer to something a prospective client would actually read through before calling.
There's an important limitation to be direct about. Nova builds the site itself, but it isn't HIPAA-compliant intake software, a client portal, or scheduling software, and it doesn't know your state licensing board's rules on advertising or client testimonials, both of which vary and matter a great deal in this field. Most therapists in private practice already use a dedicated platform, something like SimplePractice or TherapyNotes, for intake forms, secure messaging, and scheduling, and you'd link to that from the Nova-built site the same way you'd link to any external tool. Treat the site Nova builds as your public-facing bio and information page on getnova.pro, and keep anything involving client health information or scheduling on a platform built specifically to handle it securely.
FAQ
Many licensing boards restrict or prohibit client testimonials for therapists specifically, so check your state board's advertising rules before including any, regardless of which tool builds the site.
No. Those need a HIPAA-compliant platform built for healthcare specifically; Nova builds the public information site, not the secure systems behind an active practice.
Yes, describe what you actually offer, including specialties or fee structures, and Nova will structure the site around that instead of a single generic description of your practice.
Describe your practice to Nova, then connect a HIPAA-compliant tool for anything involving client information before you start seeing clients through the site.