Website Accessibility Basics for a Small Business Site
Website accessibility means making sure people using a screen reader, navigating by keyboard instead of a mouse, or dealing with low vision or color blindness can actually use your site, not just look at it. It's easy to treat as an advanced or optional concern for a small business site, but a meaningful share of visitors to any public website are affected by at least one of these, and the fixes involved are mostly small, specific habits rather than a redesign.
A few things account for most of the common problems. Images without any alt text are invisible to a screen reader, so someone using one hears nothing where a photo should be described. A quick fix is writing a short, accurate description for any image that conveys real information, not just decorative ones. Low-contrast text, light gray on white is a common offender, is hard to read for a lot of people, not just those with diagnosed vision issues, and increasing that contrast is usually a simple style adjustment. Headings that skip around, jumping from a page title straight to small print with no clear structure in between, make a page harder to navigate with a screen reader, which relies on heading structure to let someone jump to the section they actually want. And link text that just says "click here" or "read more" tells a screen reader user nothing about where the link goes, when the destination is read out of context.
It's worth being direct about something here: no website builder, Nova included, can promise a site is fully accessible or legally compliant with the ADA or WCAG guidelines, because accessibility depends on ongoing content choices, the images you upload, the alt text you write, the words you choose for a link, not just the underlying platform. Legal standards in this area also continue to evolve and can depend on your specific business and jurisdiction, which is a question for a legal professional if it's a serious concern for your business, not something a blog post or a website builder can resolve for you. What you can control directly is the handful of habits above, applied consistently as you review whatever draft Nova or any other tool generates for you.
FAQ
Neither, on its own. The underlying structure matters, but the specific content choices, alt text, link wording, contrast, are yours to get right regardless of what generated the first draft, so treat accessibility as part of your normal review process, not something a builder handles for you automatically.
Alt text on meaningful images and clear, descriptive link text tend to be the fastest wins. Both are quick to fix once you know to look for them, and both make a real difference for screen reader users specifically.
It depends on your business, location, and how courts and regulators are currently interpreting existing laws like the ADA, which is an evolving area. If this is a real concern for your business, talk to a legal professional rather than relying on general guidance like this to determine your specific obligations.
Review your site's images, headings, and links against these basics before you publish it on getnova.pro.