Nova vs Wix: Which One Fits How You Want to Build a Website
This is Nova's own comparison, not an independent review, so take the framing with that in mind. Wix is one of the largest website builders in the world, with a huge library of templates, an app marketplace that covers everything from bookings to restaurant ordering to membership areas, and its own AI tools for generating layouts and content. That breadth is Wix's real strength: if you need a specific built-in feature, like an events calendar or a members-only area, there's a good chance Wix has an app for it already.
Nova takes a narrower, faster approach. Instead of picking a template and configuring apps, you describe the site you want in a sentence or two, and Nova handles naming, feature selection through AI-generated previews, style, and generation in one flow, with a live preview before you publish. There's no account required just to build and preview a site. The tradeoff is that Nova isn't trying to be a full business operations platform the way Wix's app ecosystem is; it's focused on getting you from a description to a working, publishable site quickly.
In practice, the choice often comes down to what you're building. A business that needs restaurant ordering, class bookings, or a members' portal built into the platform itself will find more of that readily available inside Wix's app store. Someone who wants to describe a site and get a working result fast, without configuring apps or picking through a template gallery, is closer to what Nova is built for. Both publish live, working sites; the difference is mostly in how you get there and how much built-in business tooling you need beyond the site itself.
FAQ
Yes, Wix has introduced its own AI tools for generating sites and layouts in recent years, in addition to its traditional template-based builder.
Nova is free to build and publish to a getnova.pro subdomain with no account required; Wix also offers a free tier, though its paid plans and app costs can add up depending on which apps you use. Check current pricing on each site, since both change over time.
There's no direct import between the two; you'd rebuild the site by describing it fresh in Nova, or manually recreate it in Wix.
Describe your site to Nova and see how it compares to building the same thing from a Wix template.