AI Website Cloner: Recreate Any Site's Design in Seconds
You find a site with exactly the layout you want. A streaming service homepage, a clean SaaS landing page, a portfolio grid that actually shows work off well. The old options were: hire someone to rebuild it by hand, or give up and use a generic template instead. Neither is necessary anymore.
What an AI website cloner actually does
An AI website cloner reads the structure of a reference site or design (the layout, the section order, the general style) and rebuilds it as a working, editable page. It's not copying someone else's text, images, or brand assets. It's reconstructing the shape of the design so you have a real starting point instead of a blank page, then you fill it with your own content.
Say you like how a particular streaming service organizes its homepage: a full-width hero with a background image, a horizontal row of content categories underneath, and a simple top navigation. A cloning tool rebuilds exactly that arrangement (hero, category rows, navigation) as an empty structure. What goes in the hero image, what the categories are called, and what content fills each row is entirely up to you. That distinction matters: the goal is to reuse a proven layout pattern, not to republish someone else's copyrighted site under your own name. Anything you didn't create yourself needs to be replaced before you publish.
How it works in Nova
Nova builds from a plain-language description. One of the example prompts on Nova's own homepage is literally "Netflix clone." Describe the type of site you want recreated, and Nova generates a working version of that structure in seconds. You get a hero section, navigation, content grid, and footer already arranged the way that type of site typically works, instead of starting from zero.
From there, it's the same process as any Nova project: review the draft, edit the text and images, adjust colors and fonts to match your brand, and publish. There's no separate "cloning mode" to learn. It's the same prompt-to-site workflow, just pointed at a reference instead of a blank concept.
When to use a cloner instead of starting from scratch
A website cloner is the right call when you already know a layout pattern works for your type of site (a streaming homepage, a pricing-page format, a photography portfolio grid) and want that structure without redesigning it from scratch. It's also useful for a quick prototype or client mockup you need to react to fast, or for recreating your own old site on a new tool without rethinking the layout from zero.
It's less useful when your project genuinely needs an original design. A brand experience nobody has seen before isn't something a cloning tool is built to produce, since by definition it's rebuilding something that already exists. In that case, use a cloner for the conventional parts of the site (footer, navigation, contact section) and put your original thinking into the parts that should actually stand out.
Where cloning fits next to a generic AI website builder
Most AI website builders start from a description of your business or project and generate something new. A cloning-style prompt is a different starting point: you're pointing at something that already exists and asking for that structure, applied to your content. Both approaches end up in the same editor doing the same kind of editing afterward. The difference is entirely in that first step: describe your business from scratch, or describe a reference you want to start from.
What to change before you publish
Before anything goes live, run through this list: replace every piece of reference text and imagery with your own; adjust brand colors, fonts, and logo so the site looks like yours, not a copy; double-check no placeholder or reference-site branding carried over into footers, alt text, or metadata; preview on mobile, since cloned layouts still need a responsiveness check like any other site; and read the whole page once as a visitor would, top to bottom, before you consider it done.
Cloning more than a homepage
A single page is the easy case. If you're recreating a small multi-page site (a homepage plus an about page and a contact page, say), describe each page's structure separately rather than expecting one prompt to cover all of them. Mention the navigation and footer explicitly so they stay consistent from page to page; that consistency is a big part of what makes a multi-page site feel put-together rather than like a set of disconnected pages bolted together after the fact. If the reference site has a distinctive pattern for how pages connect to each other (a persistent sidebar, a sticky header, a particular way secondary pages are reached from the homepage), call that out too, since it's easy to overlook until you notice its absence.
When a cloned layout doesn't quite fit your content
Sometimes a reference layout assumes content you don't have: three testimonials when you only have one, a team grid when you're a solo founder, a multi-tier pricing table when you offer one flat rate. Rather than forcing empty placeholders to stay on the page or stretching thin content to fill a section built for more, describe the adjustment directly: "remove the team section, I'm a solo founder" or "change the three-testimonial layout to one large featured quote." A cloned structure is a starting point to adapt, not a fixed constraint to work around. Treat any mismatch between the reference and your actual content as something to describe away in the next prompt, rather than something to awkwardly accommodate.
A quick gut check before you publish
Ask yourself one question before anything goes live: if someone who knew the original reference site saw yours, would they see a shared structural idea, or would they think you copied their site? The first is fine and common. The second means there's more replacing left to do: go back through images, copy, and any distinctive brand elements one more time.
FAQ
Reusing a layout pattern or general structure is standard practice. Plenty of sites share similar section arrangements. What isn't fine is copying someone else's actual text, images, or branding and publishing them as your own. As long as you replace the content with your own, you're building an original site with a familiar structure, not duplicating someone else's.
You don't need permission to be inspired by a layout. Plenty of design conventions are shared across the web. You do need to make sure none of their actual copyrighted content ends up on your live site.
A template is a fixed starting layout the tool offers you from a preset list. Cloning lets you point at any reference you've found yourself (a competitor, a site you admire, an old version of your own site) rather than choosing from what's already on offer.
Try it
If there's a design you've been bookmarking or screenshotting "for inspiration," that's exactly the use case. Describe it to Nova, get a working draft in seconds, and spend your time on the content instead of the layout.