A small coffee roaster, hot sauce maker, or snack brand usually starts selling through a farmers market table, a few wholesale accounts, or a marketplace listing long before there's time to think about a proper website. The gap shows up later, when a customer who found a bag of your coffee at a local shop wants to learn more about the brand and searches for it by name, and finds nothing, or finds only the marketplace listing where they bought it.
Describing your brand to Nova, for example "a small-batch coffee roaster with a story section, our current lineup, and links to where our coffee is sold," produces a site structured around that description, with a live preview before you publish to a free getnova.pro subdomain, and no account is required to build or look at it first. Because the story and product sections reflect your actual brand rather than a generic "crafted with care" template, the draft starts closer to something that sounds specific to what you actually make.
Be clear about what this is and isn't. Nova builds the brand and story site, it doesn't process orders, manage inventory, or handle shipping, so if you sell directly online, you'd link to a storefront on a platform built for that, Shopify, Etsy, or similar, or to the wholesale accounts and retailers that carry your product. Nova's guide to building a simple online store covers the case where the site itself needs to handle a small product catalog directly. This page is for the brand layer around that, the story, the lineup, and where to find you, which matters even if the actual transaction happens somewhere else.
Yes, that's often the single most useful piece of information on the site for someone who wants to buy locally rather than order online, so it's worth listing clearly and keeping current.
Yes, describe that you want to link out to your existing storefront, and Nova will include it as part of the site rather than trying to rebuild your storefront directly.
Nova builds a contact form as part of the site, which works for wholesale inquiries the same way it would for any other message. The follow-up conversation and any wholesale agreement still happen directly with you.
Describe your brand to Nova and see a site built around your actual story and where people can find you.