A small business owner searching for a bookkeeper is usually trying to answer one question fast: does this person work with businesses like mine. A bookkeeper who lists "small business, freelancers, and startups" as their focus reads very differently to a solo Etsy seller than a website that just says "accounting services" without saying who it's actually for.
Describing your practice to Nova, for example "a bookkeeping practice for small ecommerce and service businesses, offering monthly bookkeeping, payroll support, and tax-season prep coordination, with a contact form," produces a site structured around that description, with a live preview before you publish to a free getnova.pro subdomain, no account needed to build or look at it first. Because the services and client focus reflect your actual practice rather than generic "accounting solutions" language, the draft starts closer to something a specific type of business owner would recognize as built for them.
If you're a licensed CPA, it's worth reviewing your state board's advertising rules before publishing, the same way you would regardless of what tool builds the site, since some boards restrict specific language around guarantees or credentials. For bookkeepers without a CPA license, that's less of a concern, but it's still worth being accurate about your credentials and what services you're actually qualified to provide, tax preparation and tax advice aren't the same service, and conflating them on your site can create real confusion for a client. Nova builds the site itself; it doesn't check your content against any licensing board's rules or your own compliance obligations.
Yes, that's a genuinely useful detail for a prospective client who already uses a specific platform and wants a bookkeeper who knows it well, rather than a generic mention of "modern accounting tools."
No, that review is your responsibility. Treat the generated draft as a starting point and check it against your board's current advertising requirements before publishing.
Yes, some bookkeepers list starting monthly rates by business size or transaction volume, others prefer a consultation first. Nova can structure the site around either approach based on your description.
Describe your bookkeeping practice to Nova and see a site built around the specific clients you actually want to work with.